Green Ox Market Analysis

Introduction In this report, we analyze the information presented in the colouration Ox case, with a view to determining a merchandising system for Palmer Jackson, Inc. The time is fall of 2003; the data presented is with reference to this, if non explicitly stated otherwise. All market research data has been provided by Marketing Studies, Inc. Other summonsed data has been taken from the case. selective information from whatsoever other sources is explicitly identified. Attribute/Benefit abstract As per consumer research, the next is the list of perceived key attributes and benefits of sports drinks, ve attemptable juices and antioxidant pills: AttributesBenefitsRemarks Sports drinks-Contains electrolytes. -Comes in legion(predicate) flavors. -Not carbonated. Easy to ingest and digest. -Easy to carry to the gym and playing verge of merchandise/court.-Helps restore hydration. - Makes them feel like an athlete. Older race pick a self-perception of being athl etic. V7-Contains vegetables. -Looks like tomato juice. - Contains inseparable antioxidants.-Cancer prevention. -Good for overall health.- V7 drinkers found health a primary benefit. -Ideals-oriented people mentioned antioxidants as a benefit and were more likely to mention it as a primary benefit of V7. Antioxidant pills-Contains antioxidants. -Cancer prevention. -Good for overall health.

We befall that well-nigh of the above attributes and benefits can be addressed by Green Ox in its present form. This fact, coupled with the following, clog its intro into the market: 1.Antioxidants benefits: Benef its include anti-aging properties like maint! aining healthy hair, nails and skin, defend from cellular damage. Medical benefits include reduced risk of cancer, peculiarly lung, prostate, and colorectal (source: http://www.faqs.org/nutrition/A-Ap/Antioxidants.html). 2.Sports drinks market category growth set are robust, as shown below (growth per year, averaged over last 5 years): CategoryGrowth Sports drinks15% Carbonated drinks2%...If you want to get a full essay, hostel it on our website: OrderCustomPaper.com

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