Brand Loyalty vs Generic Brands

Brand Loyalty Brand Names vs. generic wine wine Brands Why do we as, customers and consumers chose to hold on loyal to specific stigmatizes? Are you abominable of being loyal to one brand and not attempt to canvas opposite brand gets and/or generic brands? I am. at that place are so many distinguishable products, materials, strategies, etc. that companies compete with separately other to yield to get us (the consumers) to be loyal to that brand. utilization Coke vs. Pepsi AT&T vs. Sprint. There are also, race that love are their big varietys in products when its a brand shout out vs. eneric brand. Upon my research I hope to answer these questions that we only set out, a m or two, have wondered about? Definition The extent of the faithfulness of consumers to a particular brand, expressed through their repeat purchases, irrespective of the marketing blackjack generated by the competing brands. (www. businessdictionary. com) Brand Loyalty ranges from foods, clothing , cars, places, electronics, etc. How they get us to stay loyalThere are many reasons why we stay true to the brands weve developed to known ourselves with such as knowing the quality in the product, dont trust other brands or dont care to try it, costs, availability, and /or easier resources, such as internet, the reputation of the brand by parole of mouth and society standards. Companies are al shipway developing newer and better ways to outdo their products, and old products and the products of their competitors. Brand Name vs. Generic Brand volume have also stayed loyal when it comes to comparing the same products, but the difference is one is a brand name and the other is a generic.Such as, acetaminophen vs. generic cut in name such as equate (wal-mart store brand). There is a difference in price? The generic (store brand) is everlastingly less in cost but is the product the same? Yes, the generic store brand of Tylenol is the same as the brand name Tylenol, the dosage, ef fects, risks, safety and strengths are the same, except for the price the store brand is cheaper and thats because the manufacturer has not had the expenses of making and selling a new drug. Interviews on brand name loyalist I have interviewed the following people to equate their loyalty to a brand and why?Questions asked Friend 1. Q What brand are you loyal to? And Why? A Sony, the picture, sound and quality of the different products. Nike, the comfortability of the shoes, larger range of styles, the different professional athletes under that name substance that theyre producing more of the products that allows the cost to lower, making it more affordable. Lexus, the quality, the appearance, the non-depreciate value it has compared to other brands and the reputation of the name? 2. Q How long have you been loyal to the brand?A Sony, 1995 is when I purchased my first Sony product Nike, 1984 in High School, I bought a new pair of sneakers Lexus, 2010. I bought my first Lexus, and c urrently Im driving my second Lexus. 3. Q Have you tired other similar/competitors brands? And what was your endpoint? A Yes. a. before my Sony, I owned a Zenith, RCA, and Magnovox and none of them have compared to the quality of Sony. Sonys bottom of the line product is better than the Vizios top of the line products. All the electronics currently in my house is all Sony. b. I had Adidas sneakers in the past but the quality doesnt compare to Nike.