The History Of Dell Laptops

The History Of dingle lap covert computers laptop computer computer or we croup say notebook, It is a Enhanced grapheme of a computer system. It is based Mobile computer engine room laptop computers be unremarkably return in weight. The weight whitethorn vary according to the poppycock and cars used in the laptops.Laptops put to attain as mobile system. Means we can charge notebook it contains barrage fire system, from the view of relieve oneselfing and processing, notebooks (laptops) work as same as desktop computers, but they be less sizable at the same price of desktop, Laptops atomic number 18 big-ticket(prenominal) than desktops. Because desktops use materials which are bigger in size and consumes more power, so laptops use little and optimized components and power consumption is withal less than desktops. Laptops have LCD (Liquid quartz glass Display) and close of laptops use memory modules of different images for the place of Random advance Memory.Lap top has a inbuilt keyboard and device equivalent mouse which is cognize as Touchpad which is used for moving cursor on the subterfuge.Laptop companies-Which was the scratch line laptop familiarity Answer of this question is still confusing because no one can answer the correct name. that now a day numerous laptops companies in Laptops foodstuffs. Following are the name of any(prenominal) common laptop companies-ApplePanasonicdellHPLenovoIBMSonySamsungToshibaAcerFrom the alone(a) higher up laptop companies dingle is kn accept as top laptop confederation in U.K Laptop foodstuff. It is the highest laptop merchandise personas and high portion value.(evidenced )dell provides wide range of Apple is known for its Mac books and run just its Operating system. It is virus free and energy saver.The project entitle NEW engine room and the scheme of the U.K laptop market by study of the dingle and Compaq (Hewlett Packard) lead help in understanding the UKs Laptop market and testament analyse that which elements of twain laptop companies marketing mix mention contribution to the success of their crossways in market and help in Identifying that what type of strategy go forth be used to maintain and grow their share in the laptop market. Since this project go forth explore umteen affaires intimately the engineering science and ideas of laptop companies planning in growing sales. But principally it will explore that how the appropriateness of strategies achieves their goals and will identify the boffo and unrealised risees in the marketing sales, and in any case will entertain idea about the guests mentality while purchasing the laptops, and this research will in like manner give the idea about Laptop vendors and End-users, and by comparative study, this research will describe that how customers reacts to the motleys in market?, and how the laptop technology has been spayd in dying few age?Earlier when I a give carek this top ic, I didnt know too much, but now when I completed, I am feeling convenient because I chose actually interesting topic. It gave me the idea about the thoughts of customers while they purchase laptop.2. History of Laptop companiesThis project report will reveal info about two famous laptop companies, which are dingle and HP (Compaq). This section will provide information about history undercoat of both laptop companies. Since these both companies have bully market set and more latest technologies.2.1 delldell Laptop gild is not much older than separate favorite laptop companies, but it became popular and earned more market value in few years. Dell Company was formed by a person named Michael Dell. It is USAs computer computer hardware friendship and the headquarter of this fellowship is in Texas. currently this company manufactures, jump outs, and mete outs desktop companies, information storage devices, PDAs, servers, laptops, network switches and Mobile phones an d many more growths tie in to technology.In 1996 Dell started selling computers via its website. In 1999 Dell overtook HP and became the Biggest Seller of Desktop computers. But it was known as PCs limited. So in 2003, in the p.a. going of the company, all the stockholders approved the companys untried name to Dell IncIn 2006, Dell was ranked as 25th largest company in the mess 500 list by Fortune magazine. Dell consistently soften its transaction in market for live on 15 years and providing better service than others. start base of all it was named PCs limited and its starting capital was 1000 American Dollar. Firstly it started selling IBM supported computers made from stock components. Then subsequently one year, Dell invented its head start computer which was called Turbo PC. Michael Dell believed that if we sell our harvest-tide directly to the customers past our company could understand customers need bitterly so we can provide better and more effective soluti on of computers to meet customers need2.1.1 History of Dell Laptops-First series of Dell Laptop was released in 1989 and it was named 316LT. it had black and dust coat screen and in 1991 , Dell introduced its early warp screen laptops and its greet was nearly $4500- $5000. Since then, Dell is continuously modify its laptop performance and reliability as per customers demands and making it customer affordable. In 2006 Dell alike started manufacturing AMD processor based laptops and computers. And in this company withal purchased Alienware and released a series of laptops with the join name Dell Alienware. The Dell-XPS also, Dell released its many series of laptops. The other popular laptops series of Dell are-Del-InspironDell-LatitudeDell- VostroDell-Studio2.1 Compaq/HP(Hewlett-Packard )The Compaq/ HP is the one of the best Desktop and Laptop computer company, it is American company this company came in market in 1982 and later it was merged with HP and now became a tag name. Jim Harris, Bill Murto and Rod Canion formed this company and from starting, Compaq is producing IBM PC supported computers.2.1.1 about HPWhenever we hear about Compaq, HP also comes in our mind and we think that these both are the same. But the reality is different, actually Bill Hewlett and Dave Packard was the students who formed HP. They were the students of Stanford University. In 2002 they merged with Compaq. Firstly they developed sound oscillators, and then they came in computer market. These days, HP is a common name in laptop and Desktop computer market. And the surveys display that HP tablet PC as well as Laptops are winning the trust and heart of the UK customers.2.1.2 History of (Hp/Compaq) laptopsThe first laptop of Compaq Company was launched in 1983, it was a man-portable computer based on IBM PCs. every(prenominal)(prenominal) the software which was supported by IBM PC was also supported by Compaqs portable computers. In 1985, Compaq earned a turnover of half a billion dollars In 1986, Compaq launched its 16 bit computer which was based on Intel processors and had the frequency of 8 MHz and it pushed IBM back on the basis of performance and it became fast computer at that time.Till few years ago, Compaq was manufacturing products unaccompanied relate to the corporate worldly concern. But as the time passed, it came in retailer market and made a boom in computer and laptop market. In 2002, HP made an agreement and merged with Compaq for introducing themselves as the single-biggest entity in the computer indus hear. after this merge, HP pushed back Lenovo/IBM computer, Dell and other top companies. Compaq also invented Tablet PC notepad which has a pointing device just like pen, after the merging of HP and Compaq, or so of the products got cutting name for exercising, Compaqs iPAQ PDAs were renamed by HP iPAQ , and logo of company became HPQ earlier which was CPQ of Compaq and HWP for HP.HP/Compaq laptops divided its laptops in some c ategories and manufactures and fixes equal according to their category. Like Versatile performance, mobility, Entertainment powerhouse, excess editions. HP is known as its Pavilion Series and other emplacement Compaq was known as its Presario series of desktop and laptops. These all are categories has the customization extract according to the users need and customers can customize them and blend in the best product according to their choice.The Technical changes in UK laptop marketChanges in laptop technology in last 20 years.Change is the nature of world, every things changes with time, and after every change, it become better and more effective, just like the Laptops technologies are changing continuously as per the changes in time. As we all know that every technology no longer remains same, the change will be happen when people will want to regard to the next and latest technologies with some better improvements then others. Continuously regain to the new information and knowledge is provided by before long available technology and new growing technologies.Technology is changing for example, in first expensive and bulky PCs were developed, after that desktop computers came in market and then portable computers came in use, but throughout last 20 years, the laptop technology has been changed very rapidly, the changes in the laptop companies can be divided into four categories. These categories are as follows Cost of the LaptopsStorage capacityProcessing runSize and designs3.1 Cost of the LaptopsIn earlier time the cost of a laptop was nearly $2500, which was very expensive and an ordinary person sham afford this price of laptop but with the changes in time, laptops becoming cost effective and in current time, a student can also afford money for laptops and can do his usual school or college work via laptop.3.2 Storage capacityThe storage capacity is also a point to be remembered while purchasing a laptop, because when a work is done on the lapto p, then it require work to be rescue somewhere on the laptop, and it requires storage place, in earlier time when the first portable computer was made , the it had only 32 MB tricky disk, but slowly-slowly storage capacity increased and 64 MB, 512 MB, 4 GB, 16 GB, 80 GB, 320 GB, 500 GB hard disk came in laptops and currently laptop with 500 GB Hard disk is much popular and widely used.3.3 Processing SpeedWhen the first portable was launched, then it had a processor of only 8 MHz and at that time, IBM had processor with only 6 MHz, but with the time processor are also changed and make haste and processing is increased, Intel Pentium III, Pentium IV, Dual tenderness, heart and soul 2 Duo, Core i3, Core i5, core i7 these all processor are introduced within last 20 years. Currently i7 is latest processor with the speed of 2.9 GHz.3.4 Size and Design With all above features of laptop, laptop is also improved at the view of size and Design, first portable computer was just like as ty ping machine and had only a little screen, but with the time, laptop improved and now become more attractive in design and more light in weight and small in size, and currently mini laptops are also used, which are called Net booksCurrent laptops technologies in DellIn Todays time, many magazines appreciated the Dells laptop series and notbooks in U.K., in world, the first portable computer was made in 1981, and after few years, Dell launched its first laptop.1989In 1984, Dell started manufacturing his own laptop, and after 5 years in 1989, Dell launched its first laptop. It was named the 316LT. this notebook had a black white display1991In 1991, Dell launched its first laptop with a color screen and it was released at the Spring Comdex computer tradeshow in Las Vegas. And the price for this laptop was $4,5001994Dell launched its notebook first time with the lithium ion battery in this year. And this year, Dell broke every industry record for long battery life, and made the battery longer so with charging once, laptop can work easily for long time.2000In this Dell introduced Wi-Fi inbuilt in Laptops. And once more Dell made a Boom in Laptop industry, Wi-Fi is a the name for products who allow access to a wireless local commonwealth network or wireless Internet connection.2006Dell added Blu-ray Disc technology to the laptop of its series, Dell latitude D series was announced. In this series. D-420, D-520, D-620, D-820 were came in market, Dell started selling its Inspiron Series globally2006 to till NowIn July 10, 2007, Dell launched its Vostro series , this was sold under the Home and small business organization lines, When Dell introduced vostro series, it retired its Dimension line. with vostro, Dell provided short er proficient support time, if a customer want to get 24/7 technical support, then he has a option to purchase full support. Dell customers also got Express card expansion slot in vostro.After that, Dell introduced its best laptops models and series in market, Dell Studio, Dell Lattitude, Dell XPS, these latest models and technologies came with fastest processor options, HDMI ports, LED blacklit screens. eSATA ports, backlit Keyboard, variation in screen size of laptops, maximum products are available on Dell website for sale, many customizable colors, designs and features are available, dell also included a Face perception and a finger print scanner system in some countries in the end 2009, Dell released Studio laptops with the a mobile Core i7 processor, but Dual core and core 2 duo options were also available, but they were categorized as lower level options, in 2010 Dell also introduced net books with extra improved features.How do Dell and Compaq give their get in market?Every company in the market have a position and of all time want to sustain its position in the market. For this, Every company uses some strategies and some process for making their sales better and remain top on the market. Dell and HPQ(Compaq) also follows some strategies and some process for growing their sales.Dell works on following strategies to sustain its position in market Direct gross salesPartnership with SuppliersResearch Development node ServicesDirect gross revenue Direct sales means direct to customer. This is the best and most successful strategy of the Dell, this was followed for providing best product on effective cost. It was also called sweep away the Middleman schema, Everyone knows that if a product is Sold directly to the end user, then it will reduce the cost of the product. Just like that Dell also sells its products direct to its customers. So that middleman will be eliminated and customer will get wide quality product on company cost. Dell removed all the middleman retailers and started selling laptop directly to customers via Websites and other sources.Partnership with Suppliers Dell planned to make combination with other suppliers, who sell Dell laptops. The Dell made digressnership agree ment with suppliers for the profit of both patchies. Dell convinced them to Sell Dell laptops more and more with entire priority. For that, Dell will provide them Dell laptops on low cost for Selling with Good Margin. When a supplier will get good margin on a laptop, then obviously he will focus on selling that particular product more and more. Dells this Strategy worked very effectively and got better results.Research and DevelopmentThe Dell always believed in selling laptops directly. Its Direct to guest Strategy helped in get much improvement and new Ideas of Development in technology. One of the reasons of Dell for being popular is the continuous and better development in Laptop Technology and product quality. Dell is consistently upward(a) products and quality. The most outstanding thing is that Dell always comes with a Product better than last one. So from last few years, Dell is winning heart of the customers particularly students and professional persons. Dells resear ch development department is very progressive and this strategy help a lot for being popular in Laptop industry.Customer ServicesDells customer operate are Excellent and impressive. Dell provides 247 customer support. This Strategy helps Dell in making trust on customer about Service after sales. Because selling a product is not much harder but after selling, maintenance and providing support is very hard and important. Dell provides many types of customer services for ameliorate company value. Dell provides technical support, Replacement of Defected product, online technical support, information about problems related to laptop. In early years Dell was moving backward because of its customer services. So after that companys chairman Michael Dell ordered to improve customers services and it helped in receiving Feedback from customers and it was a big help for Dell in improving product quality.HP(Compaq) works on following strategies to sustain its position in market express Stor ies approachUsing digital Media initiative doors a littleStore to livestock strategyTelling Stories approachTelling stories approach means transferring and giving message in a memorial or detailed way. This strategy generally follows the rule that Tell a story, what a customer want to hear means on what thing a customer believe, or what product and technology a customer want to buy, HPQs this approach help in making good analogy with customers and made believe and develop relationship between customer and the Brand. This is most old and effective approach to make a laptop or companys brand efficient, effective and in touch.Using Digital MediaUsing Digital Media approach has four different parts. Which are shown below-First part is Partnering with MySpace, MySpace is a social networking site and HP made a fusion with this site to make a trust in customers about the brand and this strategy became successful in many aspects. The second part in this approach is contests on youtube.c om for creating videos and by this HPQ got good results. Many people took part in this contest and got prizes and came to know about the products of HP(Compaq). The third part is HP idea labs. In this HP made and strategy which helped in acquiring better ideas from customers about the improvement in brands and getting good results.Opening doors a Little A laptop company uses its Developer teams mind and its thought process in developing laptops. The employees who work in the company always thinks and try to develop something better than current. But what will happen if a company gets ideas from the customers and use it for improving its product quality. HP started this approach for getting new ideas from the customers and it helped in using customers talent in excogitation new products and technologies. For example recently HP started a competition on MTV to Design new notebooks and give these designs to HP and get money and many more prizes. After starting of this show, many cust omers participated in the contest and did their best in designing notebook with new technology. By this competition, HP got many new ideas for manufacturing and improving its laptops.Store to store strategy Store to store strategy is an approach for improving sales of laptops. Basically it is a mini island type store within a large retail outlet. This island store is independent, exclusive to its own products and laptops, atmosphere and associates. The main aim of this strategy is to provide customers with an feature and that experience will exceed the expectations of the customers.Since every company follow different type of strategies to sustain its position in the laptop market . Dell has its strategies related to customers needs and HP has company need related strategies. Dell considers that the laptop market in other area of world is same as US and UK. But HP thinks that every region in the world carries variability in laptop market. So it changes its target according to the spot and region. HP follows the principle of Polycentrism. Whereas Dell follows the principle of ethnocentrism.How the customer responds to the changes in market?Whenever there happens a change in market, customer quickly responds to the market, it may be Positive respond or may be prohibit respond and the companies also get affected by these changes, because whenever a change happens, a customer thinks that there should be new thing or new technology in the market. And according to that change, customers responds to the market.Due to changes in grocery Customer Require more efficient technology with effective cost.Customer will require product delivery in short time,Customer will move toward new technology, so that old product technology will be ignored.New offers and schemes will be available in market.Competition will be more and more.When there will be a change in market and new technology will be introduced, then customer will think that he should get best laptop on reasonabl e price. Then it will be more difficult for a laptop company to manage good quality product on low cost.