The New Marketing Strategy for Coca-Cola (China): COOPERATION WITH I.T. COMPANIES

1. Introduction of Coca-Cola in mainland chinaware. Coca-Cola bon ton is the biggest soft drunkenness fusion in the world and famous for its classic coke. It has over ascorbic acid years? of history and its business scope covers more than 2 hundred countries. The extended experience and abundant resources constitute make the bell ringer a great success. In 1927, the Coca-Cola Company began to invest in China and then left temporarily for Chinese political factors. In 1979, it returned after China?s reform and opening move to the outside world. By even up off it has broken in China?s trade for 25 years after returning. Its investiture has exceeded $1,200,000,000 and it has set up 34 companies and 28 factories. 2. Why uphold With I.T. Companies2.1. The disadvantageous business office for Coca-Cola. With time going, Coca-Cola now seems aroundhow not very fashionable. at that place are only a some taste sensations which more or less are the same for customers to d irect from. However, its competitors such as Pepsi, Jianlibao and Nongfu Spring have offered a hand of new imbibes with varieties of tastes and functions. For example, Kang Shifu, a very large Chinese viands and drink producer, has produced some tea drinks, which suit Chinese heap?s taste very much. And during these years, the market of carbonate drink in China was in recession.

The sales volume of carbonated drink indoors the first ten months in 2004 in Shanghai has decrease by 13.4%, compared with the sales volume in the same peak of the year before. With a large sell of Chinese drink market, Coca-Cola were certainly attacked. On the other hand, the ! tralatitious ways of ad such as news written document advertisements, hoardings, TV shows, are unable to communicate with customers adequately. Their abilities to attract the juvenility have decreased as the youth are now more dependent on the Internet. Furthermore, the competitors... If you want to get a unspoiled essay, order it on our website: OrderCustomPaper.com

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